The challenge
The platform needed to explain its rider and driver journeys quickly while keeping app downloads easy to find.
Go anywhere, move the way you want.
PeaceRide needed a clear digital home for riders, drivers, and everyday mobility services in Ethiopia. We created a bold, app-focused website that introduces the platform, explains the ride experience, and guides visitors toward the right next step.

Website quality targets
Project overview
The challenge
The platform needed to explain its rider and driver journeys quickly while keeping app downloads easy to find.
Our solution
We built a responsive product website with focused messaging, clear service paths, and prominent rider and driver calls to action.
Ride
Passenger journey
Drive
Driver onboarding
App
Download pathway
One brand, connected delivery
A connected view of the website, product, integration, system, and identity work delivered for this brand.
Delivered scope
Connected projects
A Ride Hailing platform connecting passengers with drivers for safe and efficient transportation in Ethiopia.



A Ride Hailing platform connecting passengers with drivers for safe and efficient transportation in Ethiopia.
The Challenge
Transportation services can be unreliable, unsafe, and difficult to access.
Solution Scope
Peace Ride provides a secure and easy-to-use system with real-time ride booking and verified drivers.



A Ride Hailing platform connecting passengers with drivers for safe and efficient transportation in Ethiopia.
The Challenge
Transportation services can be unreliable, unsafe, and difficult to access.
Solution Scope
Peace Ride provides a secure and easy-to-use system with real-time ride booking and verified drivers.
What DreamTech delivered
The case study documents delivered capabilities. It does not present unverified sales or traffic growth as fact.
A clear page hierarchy and adaptable layouts for desktop, tablet, and mobile visitors.
Search-friendly structure, semantic content, metadata, and crawlable navigation patterns.
Optimized media, reserved image space, and lean interaction patterns designed to reduce friction.
Prominent calls to action that guide visitors toward enquiries, downloads, applications, or purchases.
Responsive website screens
Additional screens are shown only for website pages that were reachable during the latest portfolio review.


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