UX
Admissions journey
Education
Africa Graduate School
- Website case study
- Live website
Shaping the Future of Education in East Africa.Africa Graduate School needed a professional website to build trust with students and academic partners. We created a clean, modern platform that presents their vision, programs, and admissions process clearly.
africagraduate.edu.et
Website quality we achieved using Lighthouse
Website quality achieved using Lighthouse
96
Performance
100
Accessibility
100
Best Practices
100
SEO
From business goal to usable website
- Jijjiga
- Education
- Website
Background
Africa Graduate School is based in Jijjiga, in eastern Ethiopia, and frames its mission around shaping the future of education in East Africa. For any higher-education institution, the website is often where a prospective student or an academic partner first decides whether the school is credible.
Those two audiences read the site with different goals. Applicants want to know what they can study and what it takes to apply. Partners look for a clear vision and an academic offering that is well organized.
Our brief was a responsive website that serves both groups, with program content managed through a CMS so the school can keep it accurate over time.
Challenge
The school needed trust, clear program pages, and a better admissions journey online.
Trust at a distance
Applicants and partners often judge a school before they ever visit the campus. Its pages needed to look established and state the institution's vision plainly.
Programs that are easy to compare
Applicants need to understand each program quickly, which meant program information had to follow the same structure from page to page.
An admissions path in one place
Prospective students needed to see the route from interest to application laid out in order, rather than pieced together from separate sources.
Content that will change
Program details and admissions information do not stay fixed, so the school needed to edit them without rebuilding pages.
Methodology & Approach
The site is organized around the two questions an applicant asks in sequence: what can I study here, and how do I apply? Programs and Admissions became the pillars of the structure, each with its own page design, while the home page introduces the school's vision before guiding visitors toward both.
- Shared program templateA consistent layout keeps key information in the same place on every program page.
- Admissions in sequenceThe admissions page sets out the application journey step by step.
- Editable through a CMSProgram content is managed in a CMS rather than hard-coded into templates.
- Institutional presentationClean layouts and consistent branding give the school a credible academic presence.
Solution
We built a modern education website with clear structure, strong branding, and a simple admissions flow.
Academic programs section
Each program has a dedicated page built on a common structure, so applicants can move between options without relearning the layout.
- Program pages with a consistent structure
- Program content editable through the CMS
Admissions journey
A single admissions and application page explains how to apply in a clear sequence.
- Application steps presented in order
- Clear prompts for prospective students to apply
- Readable on phones as well as desktops
Vision and institutional story
Home page content introduces the school's ambitions for education in East Africa, giving partners context before they look at individual programs.
Content management
School staff can update program content through the CMS, keeping the site current as the academic offering evolves.
Responsive interface
Layouts adapt across phone, tablet, and desktop screens, so program and admissions information reads cleanly on whatever device a student has.
Design, visibility, speed, and action
The case study documents delivered capabilities. It does not present unverified sales or traffic growth as fact.
UX and responsive design
A clear page hierarchy and adaptable layouts for desktop, tablet, and mobile visitors.
Technical SEO foundation
Search-friendly structure, semantic content, metadata, and crawlable navigation patterns.
Performance-minded delivery
Optimized media, reserved image space, and lean interaction patterns designed to reduce friction.
Conversion pathways
Prominent calls to action that guide visitors toward enquiries, downloads, applications, or purchases.
Explore the live page experience
Review the website home page and any additional live pages captured during the latest portfolio review.
africagraduate.edu.et
africagraduate.edu.et
africagraduate.edu.et
Project Results
With the site running at africagraduate.edu.et, Africa Graduate School has a credible online starting point for applicants and partners alike.
- Prospective students can review programs in a consistent format and weigh their options.
- Applicants can follow the admissions steps online, in order, before they apply.
- Academic partners can read the school's vision and see how its programs are organized.
- Staff can keep program content current through the CMS.
- Students on mobile get the same program and admissions content as desktop visitors.
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