B2B
Buyer experience
Manufacturing
ENPLAST PLC
- Website case study
- Live website
Engineered for quality. Built for strength.ENPLAST PLC needed a modern corporate website to present its manufacturing capabilities and plastic solutions with greater clarity. We designed a strong industrial experience that highlights products, markets, quality, and direct quote requests.
enplastplc.com
Website quality we achieved using Lighthouse
Website quality achieved using Lighthouse
98
Performance
100
Accessibility
100
Best Practices
100
SEO
From business goal to usable website
- Addis Ababa
- Manufacturing
- Website
- Manufacturing System
Background
ENPLAST PLC is an Addis Ababa manufacturer of plastic products, with a brand built on a two-part promise: engineered for quality, built for strength. Its buyers are businesses, and the people who shortlist a supplier usually arrive with practical questions about what the company makes, where those products are used, and how to get a price.
A brochure-style page could not answer those questions, and a quote form hidden several clicks deep would frustrate the buyers most ready to talk. The company needed a corporate site that behaves like a capable sales engineer: organized, specific, and quick to hand over to a person.
DreamTech's relationship with ENPLAST also includes a manufacturing system, documented as a separate project. This case study covers the public corporate website at enplastplc.com.
Challenge
The company needed to communicate technical credibility while helping prospective buyers understand products and request quotations.
Credibility before specifications
Industrial buyers form a view of a manufacturer quickly. The design had to signal quality and manufacturing capability before a visitor read a single product detail.
A range that needs structure
Plastic products serve different applications, and a flat list would leave buyers guessing which item fits their project.
Product-first and problem-first buyers
Some visitors look for a known product, while others start from an application or industry. Both routes had to exist without repeating the same content twice.
No detours on the way to a quote
Commercial inquiries are the point of the site, so a quotation request had to be reachable from anywhere, not just from the contact page.
Methodology & Approach
Our team planned the site as a B2B sales tool rather than a company profile. The information architecture splits into two complementary entry points, Products and Solutions, so a buyer can arrive with either a part in mind or a problem to solve. Request Quote earns its own slot in the main navigation, separate from general Contact.
For the visual direction we chose an industrial character: confident typography, structured layouts, and a quality-led tone that matches the company's tagline.
- Two entry pointsProducts serves buyers who know what they need; Solutions serves those who start from an application.
- Quote as a primary actionRequest Quote sits in the top navigation next to Contact, so commercial intent has a direct route.
- Markets in viewThe markets ENPLAST serves are presented on the site, helping buyers judge relevance to their own sector.
- Quality up frontHeadlines and page structure lead with quality and engineering, the two ideas the brand is built on.
Solution
We created a structured B2B website with distinctive industrial branding, clear product navigation, and direct inquiry paths.
Industrial product catalog
A structured catalog presents ENPLAST's plastic product range in a form buyers can scan and compare.
- Catalog page for the product range
- Product navigation designed for quick scanning
- Quote prompts that follow on from product details
Engineering solutions
A dedicated Solutions page frames the range by industry application, for buyers who start from a requirement rather than a product name.
Markets and quality content
Sections on the markets ENPLAST serves and its commitment to quality give evaluators useful background before they contact sales.
Request Quote pathway
Quotation requests have a dedicated route that stays visible across the site.
- Request Quote in the primary navigation
- Kept apart from general Contact, so commercial inquiries stand out
- Reachable from product and solution pages
Industrial brand presentation
Typography, layout, and imagery choices give the corporate site a manufacturing character consistent with the ENPLAST brand.
Design, visibility, speed, and action
The case study documents delivered capabilities. It does not present unverified sales or traffic growth as fact.
UX and responsive design
A clear page hierarchy and adaptable layouts for desktop, tablet, and mobile visitors.
Technical SEO foundation
Search-friendly structure, semantic content, metadata, and crawlable navigation patterns.
Performance-minded delivery
Optimized media, reserved image space, and lean interaction patterns designed to reduce friction.
Conversion pathways
Prominent calls to action that guide visitors toward enquiries, downloads, applications, or purchases.
Explore the live page experience
Review the website home page and any additional live pages captured during the latest portfolio review.
enplastplc.com
enplastplc.com
enplastplc.com
Project Results
For ENPLAST, the corporate site at enplastplc.com provides a presence built for business buyers, and it recorded a Lighthouse performance score of 98 in our review.
- Buyers evaluating suppliers can browse the product catalog to see what ENPLAST manufactures.
- Engineers and planners who start from an application can use the Solutions page to find relevant products.
- Procurement teams can open a quote request directly from the main navigation.
- Partners can review the company's markets and quality positioning before making contact.
- ENPLAST's sales team can send prospects to specific product and solution pages as a shared reference.
More Case Studies
Taste of Ethiopia Bar & Restaurant
A restaurant website and logo design for Taste of Ethiopia in Melbourne. The website brings Ethiopian dishes into focus with food photography, individual menu pages, and clear paths to table requests, online ordering, and directions.
- Web development
- Design
- Hospitality
- Website
Africa Graduate School
Africa Graduate School needed a professional website to build trust with students and academic partners. We created a clean, modern platform that presents their vision, programs, and admissions process clearly.
- Web development
- Design
- Education
- Website
Ethio Simien Eco Tours
A tourism website for Ethio Simien Eco Tours, a tour operator specialising in Simien Mountains trekking and journeys across Ethiopia. The website brings tours, day-by-day itineraries, destinations and travel guides together, with clear paths for travelers to plan and request a custom trip. The project includes website SEO across 246 pages.
- Web development
- Design
- Travel & Tourism
- Website
Before Signing: Questions Every Client Should Ask
Questions about your next website project.
Yes. Your company owns the domain, and registration is managed through your company email.
Yes. We configure and deploy the project through accounts under your email during development, so you have control from the start.
Yes. We help create your GitHub account under your email, connect to your repository, and work from there. Your project lives in your repository during development; source-code transfer is part of handover.
Yes. Your company owns the database and website content, with access included in handover.
Yes. You receive full admin access and training. We provide a Google Docs handover document under your email covering account ownership, configuration, deployment, included features, and how to update the website.
Yes. Your accounts, repository, code, database, and documentation allow another developer to take over. Any third-party platform or license terms are identified in the proposal.
Yes. Backups run twice a day. Your handover explains backup storage, retention, and how to restore the website.
45 days after launch. We confirm the support contact and included work in your proposal.
DreamTech takes responsibility for responding to a website hack and handling recovery. The proposal records the incident contact, response process, and ongoing security arrangements.
Yes. Chapa integration is ETB 10,000 and Telebirr integration is ETB 35,000 when needed, each before 15% VAT. Telebirr requires more onboarding and integration testing. The written proposal confirms the checkout flow and final total.
Tell us what you want to build next
Share your goals, users, required platforms, integrations, and launch priorities. The form is preselected for this project type, and you can change it at any time.