B2B
Service positioning
Enterprise
Advanced Recycling Solutions
- Website case study
- Live website
Where waste becomes resourceAdvanced Recycling Solutions needed a corporate website that explains recycling services and secure data destruction clearly. We created a modern, trustworthy site that supports service requests and strengthens their eco-tech positioning.
eco-ars.com
Website quality we achieved using Lighthouse
Website quality achieved using Lighthouse
97
Performance
100
Accessibility
100
Best Practices
100
SEO
From business goal to usable website
- USA
- Eco-Tech
- Website
- Logo Design
Background
Advanced Recycling Solutions is an electronics recycler based in Stone Mountain, Georgia. It takes outdated electronics from homes and offices, recycles their components and materials responsibly, and provides secure destruction of the data stored on them.
That combination puts the company in two conversations at once. Sustainability-minded customers want to know equipment will be handled properly; businesses holding sensitive records want confidence their data will be gone. A website that spoke to only one of those groups would lose the other.
We created the company's logo and its corporate website, live at eco-ars.com, with two aims: make both promises easy to grasp, and turn interest into a quote request.
Challenge
They needed to show both sustainability and security in a clear, credible way.
Two promises in one message
Environmental responsibility and data security appeal to different instincts. The site needed to present both without diluting either.
Households and businesses
The same services matter to a family with a few old devices and to an office clearing out equipment, so the language had to work for both.
Logistics before commitment
Customers want to know how equipment gets from their door to the recycler before they ask for a price.
Credibility for a data service
Anyone handing over drives and devices wants evidence of a real business: an address, working hours and people they can reach.
Methodology & Approach
The site map follows the three things a customer needs to decide: what the company does, how it handles their equipment, and how to get started. Those became the home page story, a focused Services page and a short path to contact.
Visually, we paired deep navy with recycling green and a bright orange reserved for actions. Navy carries the security message, green carries the environmental one, and orange marks every place a visitor can act, from Get Started in the hero to Let's Talk in the header.
- Dual-message heroOpened with a question that names both concerns: outdated electronics and sensitive data.
- Three-card service modelReduced the offer to three clear cards instead of a long service list.
- Trust details up frontPlaced phone, address, email and business hours in a bar above the navigation.
- Managed corporate contentSet up the corporate pages and blog so the team can update them without developer help.
Solution
We built a corporate site that balances trust, compliance, and easy service inquiry.
Contact bar on every page
A slim navy strip above the menu lists the phone number, street address, email and weekday hours, so contact details are visible before a visitor reads any marketing copy.
A hero built on one image
A keyboard with a green Recycle key carries the brand idea at a glance, beside the headline Where Waste Becomes Resource and a Get Started button.
Three-card Services page
Services are presented as three cards, each with an icon and a short explanation.
- Secure Data Destruction for sensitive information
- Eco-Friendly Recycling of components and materials
- Drop-off and pickup, including scheduled collection from customer sites
Company story
An About Us page sets out the company's mission and its commitment to safe, responsible processing.
Quote and contact pathways
Several routes lead a business toward a quote, wherever it is on the site.
- A persistent Let's Talk button in the header
- A Contact Us page linked from the top navigation
- Email and phone in the top bar
Blog, search and cookie consent
A blog section, site search and a cookie consent banner round out the corporate build.
Design, visibility, speed, and action
The case study documents delivered capabilities. It does not present unverified sales or traffic growth as fact.
UX and responsive design
A clear page hierarchy and adaptable layouts for desktop, tablet, and mobile visitors.
Technical SEO foundation
Search-friendly structure, semantic content, metadata, and crawlable navigation patterns.
Performance-minded delivery
Optimized media, reserved image space, and lean interaction patterns designed to reduce friction.
Conversion pathways
Prominent calls to action that guide visitors toward enquiries, downloads, applications, or purchases.
Explore the live page experience
Review the website home page and any additional live pages captured during the latest portfolio review.
eco-ars.com
eco-ars.com
eco-ars.com
Project Results
The live site gives Advanced Recycling Solutions a credible public face for both sides of its business.
- Households and businesses can see the full service offer on one page.
- Customers learn they can drop off equipment or schedule a pickup before getting in touch.
- Visitors can reach the company by phone, email or the contact page from anywhere on the site.
- Businesses have a clear Let's Talk route to request a quote.
- Staff can post news and articles to the blog without a developer.
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Before Signing: Questions Every Client Should Ask
Questions about your next website project.
Yes. Your company owns the domain, and registration is managed through your company email.
Yes. We configure and deploy the project through accounts under your email during development, so you have control from the start.
Yes. We help create your GitHub account under your email, connect to your repository, and work from there. Your project lives in your repository during development; source-code transfer is part of handover.
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