UX
Service discovery
Healthcare
Olivia Care
- Website case study
- Project preview
Personalized In-Home Care You Can TrustOlivia Care needed a warm, trustworthy website for families looking for home care support. We built a clear and accessible site that explains services simply and makes it easy to reach out.
olivia care
Website quality we achieved using Lighthouse
Website quality achieved using Lighthouse
98
Performance
100
Accessibility
100
Best Practices
100
SEO
From business goal to usable website
- USA
- Healthcare
- Website
- Logo Design
A11y
Accessible patterns
Form
Care enquiries
Background
Olivia Care provides non-medical, private-pay home care in Pennsylvania, serving Lancaster County and the surrounding communities. Its caregivers support people in their own homes, and the brand's promise is personalized care a family can rely on.
Choosing home care is rarely a casual search. The person on the other end is often deciding whether to let a stranger into a relative's home, and wants answers on scope, payment and service area before picking up the phone. The website needed to give those answers plainly, then make the next step easy.
DreamTech designed the Olivia Home Care logo and the website together, giving the business one warm, consistent identity from the header mark to the appointment button.
Challenge
Families needed trust, clear service details, and an easier way to ask for help.
Setting expectations early
Families needed to learn right away that the service is non-medical and private pay, and which area it covers, so that a first call is a useful one.
Visitors who would rather call
Some families prefer speaking to a person over filling in a form, so the phone number had to be impossible to miss.
Readability for every age
Older adults may be reading alongside their families, so text size, contrast and simple navigation mattered as much as the visuals.
Hiring as well as serving
Home care depends on recruiting good caregivers, so the site also had to speak to job seekers without confusing families.
Methodology & Approach
We started with the questions a family asks on a first call and moved the answers onto the first screen. The hero states the type of care, how it is paid for and where it is offered before any button asks for a commitment.
Everything else follows a principle of fewer, clearer choices. The main menu has five items, contact details sit in the header on every page, and the tone is soft and reassuring: rounded buttons, a warm pink accent against deep navy, and photography of a caregiver with an older client.
- Answer-first heroPlaced care type, payment model and service area in the opening lines.
- Phone and form side by sideGave callers and form-fillers equally visible paths.
- Accessible patternsUsed large type, strong contrast and plain labels throughout.
- Separate audiencesKept caregiver recruitment on its own Careers page.
Solution
We designed a calm, easy-to-use website with stronger trust signals and clearer service pages.
Contact-rich header
Each page opens with the office address, the phone number and a Make Appointment button, so a family never has to hunt for a way to reach the team.
- Office address in Pennsylvania
- Phone number repeated in the hero
- Make Appointment as the primary action
A hero that states the terms
Beneath the headline, a single line spells out non-medical care, private pay, and coverage across Lancaster County and nearby Pennsylvania communities.
Service pages
An Our Services button leads to plain-language descriptions of each kind of support, written for families comparing options.
Careers page for caregivers
A dedicated Careers section gives prospective caregivers their own route into the business, separate from the family enquiry flow.
Care enquiry form
Families who prefer writing to calling can describe their situation and send a care enquiry online.
Logo and social links
The new logo pairs a heart motif with a we care! tagline, and the header links out to the company's social channels.
- Facebook, X, Instagram, TikTok and YouTube links in the navigation bar
Design, visibility, speed, and action
The case study documents delivered capabilities. It does not present unverified sales or traffic growth as fact.
UX and responsive design
A clear page hierarchy and adaptable layouts for desktop, tablet, and mobile visitors.
Technical SEO foundation
Search-friendly structure, semantic content, metadata, and crawlable navigation patterns.
Performance-minded delivery
Optimized media, reserved image space, and lean interaction patterns designed to reduce friction.
Conversion pathways
Prominent calls to action that guide visitors toward enquiries, downloads, applications, or purchases.
Explore the live page experience
Review the website home page and any additional live pages captured during the latest portfolio review.
olivia care
Project Results
The website lets a family judge whether Olivia Care fits their situation and then reach the team in whichever way suits them.
- Families see the care type, payment model and service area before scrolling.
- Visitors can call, request an appointment or send an enquiry from any page.
- Each kind of support is explained in plain language.
- Prospective caregivers find job information on a dedicated Careers page.
- Readable type and strong contrast keep the site comfortable for older visitors.
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Before Signing: Questions Every Client Should Ask
Questions about your next website project.
Yes. Your company owns the domain, and registration is managed through your company email.
Yes. We configure and deploy the project through accounts under your email during development, so you have control from the start.
Yes. We help create your GitHub account under your email, connect to your repository, and work from there. Your project lives in your repository during development; source-code transfer is part of handover.
Yes. Your company owns the database and website content, with access included in handover.
Yes. You receive full admin access and training. We provide a Google Docs handover document under your email covering account ownership, configuration, deployment, included features, and how to update the website.
Yes. Your accounts, repository, code, database, and documentation allow another developer to take over. Any third-party platform or license terms are identified in the proposal.
Yes. Backups run twice a day. Your handover explains backup storage, retention, and how to restore the website.
45 days after launch. We confirm the support contact and included work in your proposal.
DreamTech takes responsibility for responding to a website hack and handling recovery. The proposal records the incident contact, response process, and ongoing security arrangements.
Yes. Chapa integration is ETB 10,000 and Telebirr integration is ETB 35,000 when needed, each before 15% VAT. Telebirr requires more onboarding and integration testing. The written proposal confirms the checkout flow and final total.
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