Journeys
Travel discovery
Travel & Tourism
Bespoke Tours Ethiopia
- New project
- Website case study
- Live website
Explore Ethiopia with local experts.Bespoke Tours Ethiopia needed an immersive website that reflects the depth of its tailor-made journeys and local destination expertise. We created a cinematic travel experience that helps visitors discover destinations, compare ways to travel, and begin planning a private trip.
be-spoketours.com
Website quality we achieved using Lighthouse
Website quality achieved using Lighthouse
96
Performance
100
Accessibility
100
Best Practices
100
SEO
From business goal to usable website
- Addis Ababa
- Tourism
- Website
- Logo Design
Background
Bespoke Tours Ethiopia is a travel company in Addis Ababa that plans private, tailor-made journeys with local experts. The journeys it publishes are starting points rather than fixed packages; the trip itself takes shape in conversation with a specialist.
That gives the website a different job from a booking engine. It has to spark interest in someone who may never have pictured a trip to Ethiopia, show the range of places and travel styles on offer, and then hand that person to a specialist who can design the journey.
The engagement covered the company's logo as well as the website, which we built around large imagery and destination storytelling.
Challenge
The agency needed to inspire international travelers while making its destinations, journey styles, and specialist planning service easy to navigate.
Showing a product that is made to order
Tailor-made trips are hard to display as a product. The site had to convey what a journey could be, through examples and destination stories, and leave the specifics to a specialist.
Many ways to travel
Guests differ in pace, interests, and travel style. Those options needed to be visible without overwhelming a first-time visitor.
Rich imagery without the wait
An image-led design can easily become slow, particularly for visitors browsing from abroad on mobile connections.
A logo that holds its own
The new mark had to read clearly beside large travel photography and still work in a compact header.
Methodology & Approach
Rather than lead with a booking form, we let the places lead. The navigation follows the order in which people tend to plan: browse Journeys, explore Destinations, choose among Ways to Travel, then Plan Your Trip with a specialist. About Us comes last, for visitors who want to know who will be looking after them.
We paid close attention to how images load so the visual approach would not undercut usability, and the site recorded a Lighthouse performance score of 96.
- Navigation in planning orderJourneys, Destinations, Ways to Travel, and Plan Your Trip mirror how a trip comes together.
- Filterable journeysTravel filters on the journey collection let visitors narrow the options.
- Stories over listsDestinations are introduced through imagery and narrative rather than bare lists of sites.
- A specialist at the end of the pathPlan Your Trip calls to action appear prominently, so the next step is always visible.
Solution
We built a visual-first tourism website with destination storytelling, clear travel pathways, and prominent specialist inquiry calls to action.
Journey collection
Private, tailor-made journeys are gathered on one page that visitors can refine as their ideas take shape.
- Travel filters for narrowing the collection
- Journeys framed as starting points for a private trip
Destination discovery
A destinations section introduces Ethiopian highlights with photography and story-led copy, drawing on the company's local knowledge.
Ways to Travel
A section dedicated to travel styles helps visitors recognize the kind of trip that suits them before they speak to anyone.
Plan Your Trip inquiry
The inquiry route connects travelers with a specialist and is presented as the start of a conversation, not a checkout.
- Prominent calls to action across the site
- An inquiry route to a travel specialist
- An About Us page for travelers who want to know the company first
Logo design
Our designers produced the Bespoke Tours Ethiopia logo as part of the project, and it appears in the site header.
Design, visibility, speed, and action
The case study documents delivered capabilities. It does not present unverified sales or traffic growth as fact.
UX and responsive design
A clear page hierarchy and adaptable layouts for desktop, tablet, and mobile visitors.
Technical SEO foundation
Search-friendly structure, semantic content, metadata, and crawlable navigation patterns.
Performance-minded delivery
Optimized media, reserved image space, and lean interaction patterns designed to reduce friction.
Conversion pathways
Prominent calls to action that guide visitors toward enquiries, downloads, applications, or purchases.
Explore the live page experience
Review the website home page and any additional live pages captured during the latest portfolio review.
be-spoketours.com
be-spoketours.com
be-spoketours.com
Project Results
Online at be-spoketours.com, the site now does what the company's specialists do in person: build interest, explain the options, and open a conversation.
- Travelers can browse private journeys and narrow them with travel filters.
- Destinations can be explored through imagery and stories before a guest settles on a route.
- Guests still deciding can compare ways to travel and spot the style that suits them.
- Guests who are ready to plan can contact a specialist from the Plan Your Trip calls to action.
- The company presents one consistent identity, from its logo to its page design.
More Case Studies
Ethio Simien Eco Tours
A tourism website for Ethio Simien Eco Tours, a tour operator specialising in Simien Mountains trekking and journeys across Ethiopia. The website brings tours, day-by-day itineraries, destinations and travel guides together, with clear paths for travelers to plan and request a custom trip. The project includes website SEO across 246 pages.
- Web development
- Design
- Travel & Tourism
- Website
Maryland Ethiopia Tours
Maryland Ethiopia Tours needed a stronger online presence to inspire travelers and present tour packages clearly. We built a tourism website with rich visuals, clear package pages, and a more professional booking journey.
- Web development
- Design
- Travel & Tourism
- Website
Taste of Ethiopia Bar & Restaurant
A restaurant website and logo design for Taste of Ethiopia in Melbourne. The website brings Ethiopian dishes into focus with food photography, individual menu pages, and clear paths to table requests, online ordering, and directions.
- Web development
- Design
- Hospitality
- Website
Before Signing: Questions Every Client Should Ask
Questions about your next website project.
Yes. Your company owns the domain, and registration is managed through your company email.
Yes. We configure and deploy the project through accounts under your email during development, so you have control from the start.
Yes. We help create your GitHub account under your email, connect to your repository, and work from there. Your project lives in your repository during development; source-code transfer is part of handover.
Yes. Your company owns the database and website content, with access included in handover.
Yes. You receive full admin access and training. We provide a Google Docs handover document under your email covering account ownership, configuration, deployment, included features, and how to update the website.
Yes. Your accounts, repository, code, database, and documentation allow another developer to take over. Any third-party platform or license terms are identified in the proposal.
Yes. Backups run twice a day. Your handover explains backup storage, retention, and how to restore the website.
45 days after launch. We confirm the support contact and included work in your proposal.
DreamTech takes responsibility for responding to a website hack and handling recovery. The proposal records the incident contact, response process, and ongoing security arrangements.
Yes. Chapa integration is ETB 10,000 and Telebirr integration is ETB 35,000 when needed, each before 15% VAT. Telebirr requires more onboarding and integration testing. The written proposal confirms the checkout flow and final total.
Tell us what you want to build next
Share your goals, users, required platforms, integrations, and launch priorities. The form is preselected for this project type, and you can change it at any time.